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Paul Henry Nystrom (January 25, 1878 – August 1969)〔(Princeton University Library's Manuscripts Division. Paul Nystrom Manuscripts )〕 was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing,〔Delbert J. Duncan, "Paul H. Nystrom," in: ''Journal of Marketing,'' Vol. XXI, No.4, April, 1957.〕 and for his ''The economics of retailing'' (1915)〔Smelser, Neil J. "Theory of collective behavior." (1962).〕 and his ''Economics of fashion'' (1928).〔Vargo, Stephen L., and Robert F. Lusch. "Evolving to a new dominant logic for marketing." ''Journal of marketing'' 68.1 (2004): 1–17.〕 == Biography == Nystrom obtained his Ph.B. from the University of Wisconsin in 1909, and his Ph.M. in 1910, and his Ph.D. in 1914〔''Bulletin of Information,'' Columbia University. 1933, p. 3.〕 under William Amasa Scott (1862–1944). Nystrom started his academic career as Assistant Professor of Political Economy in the University of Wisconsin. He later became Associate Professor of Economics in the University of Minnesota and eventually professor of marketing at Columbia University, where he retired in 1950. Nystrom served as editor of the American Marketing Journal and as the first editor of its successor, the Journal of Marketing. He was also a founding member of the American Marketing Association. Nystrom is frequently associated with the ''philosophy of futility'', a phrase which he coined in his 1928 book ''Economics of Fashion'' to describe the disposition caused by the monotony of the new industrial age.〔(''Social Security Death Index'' (Social Security Administration) )〕〔''Economics of Fashion''. Paul Nystrom, The Ronald Press Company p68. (1928).〕〔(''The Journal of Marketing'' ), Volume XXI, No.4 (April, 1957)〕 In this work he also contributed to the concept of Hemline index. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paul Nystrom」の詳細全文を読む スポンサード リンク
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